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Session 10
Business Intelligence Systems

Customer Relationship Management (CRM) and Customer Analytics

4 hours
Duration
8
Materials
6
Objectives
Session Overview

Advanced CRM systems analysis, customer analytics, customer lifetime value calculation, churn analysis, and customer intelligence for business decision making.

Learning Objectives
By the end of this session, you should be able to:
  • Implement comprehensive CRM analytics and customer intelligence systems
  • Master customer segmentation techniques using analytical and statistical methods
  • Calculate and analyze customer lifetime value (CLV) and profitability metrics
  • Apply churn analysis and customer retention modeling techniques
  • Design customer journey analytics and touchpoint optimization strategies
  • Implement real-time customer analytics and personalization systems
Course Materials
Download materials for offline study and reference
Customer Analytics and CRM Systems Guide (70 pages)
Available material
Customer Segmentation Techniques and Implementation
Available material
Customer Lifetime Value Calculation Methods
Available material
Churn Analysis and Retention Modeling
Available material
Customer Journey Mapping and Analytics
Available material
Real-time Customer Intelligence Systems
Available material
CRM Analytics Tools and Platforms Tutorial
Available material
Customer Intelligence Implementation Project
Available material